Ankrom Moisan has offered feasibility studies as a service to existing and potential clients for decades. For those who are unfamiliar, a feasibility study helps assess the viability of a potential development on a particular property. It aims to help a real estate investor understand the future amount of revenue-generating area on a piece of land, and what a reasonable sales prices might be for that land.
Typically, the feasibility study process begins when a client, landowner, or broker reaches out to us. We usually start with a site analysis, to get an idea of the average unit size and parking ratio, and then conduct a ‘fit test.’ That fit test quickly and efficiently diagrams potential development outcomes that could be realized on the land parcel. When conducting a fit test, we look at the site’s zoning code, relevant building code, physical site characteristics, visible utilities, site context, and building typology constraints. These constraints are often related to building uses, building type, height and size, or the amount of parking required. For example, a housing-use structure has much different parameters than an office-use one. Further, a ‘Stick-Frame Wood’ building typology will yield something quite different than Cross Laminated Timber or Concrete.
Examples of a feasibility yield study.
If desired, we can go further and analyze architectural outcomes that consider preliminary ideas about building design and character. Sometimes, a client will provide their own constraints or parameters, like a more detailed unit type and amenity program. Renderings of varied detail may be added to this process to help visualize a proposed project idea; they are useful to illustrate the early-stage potential of development ideas to a wider audience.
Example of a Tier 2 Feasibility Study Perspective View.
We often provide our clients with multiple (and sometimes contrasting) design ideas. By discussing the advantages and drawbacks of each idea, we reach a point of mutual understanding with our clients and can begin to fine-tune their vision.
Animated early visioning sketch for a multifamily housing urban land parcel assessment.
It is all about leveraging future architectural solutions to effectively utilize what a site has to offer. We are constantly seeking improvement in this process and are regularly evaluating methods to do so. From a basic ‘back-of-the-napkin and a calculator’ approach to a deeper architectural examination informed by years of design experience, or even the use of Artificial Intelligence software that can automate metric evaluation of a site, we consider all possibilities and methods of maximizing a project’s design according to client desires and site parameters.
3D Massing Views and renderings conducted for a Tier Three feasibility study.
Through this process, we give clients, landowners, and brokers meaningful guidance towards the value of their land parcel. This process is especially helpful for people interested in working with Ankrom Moisan for the first time, as a feasibility study is an uncomplicated way for prospective clients to get to know us and learn how we work. It is a great opportunity to see if we work well together.
We have a vast resumé of work and pull from a wide range of past experiences with different building types – everything from tall to small, across a variety of uses (retail, hotel, office, hospitality, housing, etc.). We enjoy this work as it is an essential part of our process. We enjoy offering feasibility study services that share our expertise with longtime and prospective clients, landowners, and brokers alike, showing exactly why Ankrom Moisan is a valued design partner.
By Jason Roberts, Managing Design Principal, Bronson Graff, Associate Principal, and Jack Cochran, Marketing Coordinator.
New Code Increases Accessibility
Background
At Ankrom Moisan, we work hard to ensure an equal experience for all users of the spaces we design. We explore how to push beyond the expected with accessibility features on projects like Wynne Watts Commons, and we welcome updated codes and standards to address the needs of our community. As the 2021 Building Code takes effect in each jurisdiction, the embedded 2017 A117.1 Standard for Accessible and Usable Buildings and Facilities also takes effect. The new 2017 A117.1 provides significant updates to accessibility clearances based on a study of wheelchair users. The A117.1 is developed by the International Code Council (same authors as the International Building Code). Their challenge is to find the best design criteria for a wide range of abilities, from wheelchair users to standing persons with back problems to persons with low vision or hearing challenges. Ankrom Moisan has participated in their process as an “interested party” in one issue, kitchen outlets, and can attest to the countless hours that go into just one requirement.
At the Ronald McDonald House expansion we wanted to make all families staying for short or long stays be able to use all the amenities, including the common kitchens.
Changes
Overall impacts to projects by this change are modest, resulting in a few rooms being enlarged by a few inches. While the changes are minimal to buildings, they provide much higher levels of accessibility for impacted users. The most impactful updates are changes to the following requirements:
- In most cases, clear floor spaces grow from 30-inch by 48-inch to 30-inch by 52-inch.
- The turning circle that was a 60-inch “wedding cake” with knee and toe clearance all around is now a 67-inch cylinder with minimal knee and toe clearance.
When looking at a typical privately funded apartment building, the changes are minimal as long as they are understood at the start of the project. There are no changes to Type B units (except new exceptions for kitchens outlets were added), and for the Type A units, the kitchen, bathroom, and walk-in closet may grow a few inches. The trash chute access room will see the biggest change, growing up to 7” in both directions. All these changes are minor when incorporated into the initial design of the building but could be very tricky late in the design process.
There are still some unknowns; If there are Accessible units in a project, they will now require windows to be fully accessible. While the height and clear floor space requirements are easy to meet, we are still searching for a window style and manufacturer that can meet the requirements that windows are operable without tight grasping and less than 5 pounds of pressure to open and lock/unlock.
Our work isn’t done; kitchen outlets were simplified in the corners where a range and refrigerator protrude past the counter with this code cycle, but we must wait for the next A117.1 cycle for kitchen outlets to no longer dictate kitchen design. Ankrom Moisan submitted code changes that are now in effect in the 2022 Oregon Structural Specialty Code and submitted a proposal for the next version of A117.1 and can report that kitchen outlets will no longer drive design or require any special design or construction features in the next code cycle.
At the Wynne Watts Commons the team provided universal design residential units that included cooktops that pull out and upper cabinets lower with the controls shown in the cabinet front.
Added complexity with new code change
From a designer’s perspective, the requirements of accessibility have grown exceptionally complex. For example, under the new A117.1, there are now different size clearances for new and existing as well as Type A and Type B units, and the definition of “existing” in the A117.1 does not match the definition in the building code. This adds to the already confusing accessibility requirements that require us to reference multiple documents for any given item (building code with unique amendments by jurisdiction, Americans with Disabilities Act, Fair Housing Act, etc.). Coupled with different interpretations from different experts and code officials it is no wonder why accessibility requirements feel a bit daunting to us and our clients. As an example, California does not adopt the A117.1 but rather chooses to write its own Chapter 11 of the building code with its own unique scoping and technical criteria. And that is just accessibility, our Architects are juggling fire life safety, energy code, constructability, and our client’s budget all while creating great places where communities thrive.
As a firm, we had a challenge to overcome; the new accessibility requirements do not apply to all our projects at the same time. Depending on where they are in the permitting process and the jurisdiction they are in, every project must determine when, and if, they are required to flip to the new code. While most of our projects will be using the new code by early 2024, many will still be under the old code for years to come. We had to develop Revit resources for our project teams that could work for both codes at the same time. Our Accessibility experts partnered with our BIM team to develop a system meeting these goals and requirements:
- It had to be as simple and easy to use as possible for our project teams.
- It had to be blatantly obvious, by a quick glance within Revit, what codes were being shown on any given project.
- It had to provide all the options now allowed by the standards and guide teams to pick the applicable option.
Our solution to this challenge was rolled out to our project teams in September 2022 and provided over 500 updated Revit families.
Below is our graphic of the changes to the A117.1 that affect AM projects. The orange color helps all team members quickly identify the new families are being used.
We have found so many nuances in the accessibility codes that it can be hard to make generic statements. We would love to talk to you about your specific project or topic. Please reach out to Cara Godwin at carag@ankrommoisan.com to learn about accessibility for your project.
* Originally published October 6, 2022, updated 12/01/2023
by Cara Godwin, Senior Associate
Summer Travel
The summer has wrapped, and wintery weather has found us once again. Our Workplace team had some interesting travels this summer, and they’ve recalled some of their favorite summer travel design inspiration.
Clare Goddard, Senior Associate
Q: What was the most compelling design you saw?
A: The beauty of what nature has designed. From Gifford Pinchot to Sisters, OR to Rocky Mountain National Park, from lakes to mountains to tundra and trees, our natural world is so filled with beauty. Beauty that is not perfect or repetitive, that takes you out of the mundane of the day-to-day to appreciate the here and now.
Q: How did elements from these new locations translate into your design work?
A: That not everything has to be perfect and that those elements of surprise are what set a design apart from the boring.
Q: If you worked remotely while on your trip how & where did you work (desk, cafe, balcony with an ocean view, etc.)?
A: I worked from the kitchen table in Sisters, OR and from my in-laws home office in Colorado. No views, but really nice to be able to wrap up work for the day and go on a hike or to take Millie on a different evening walk 😊.
Kay Bates, Interior Designer
Q: What was the most compelling design you saw?
A: I went to Charlotte, NC for a friend’s wedding. One of the days, my friends and I visited Camp North End. This space has deep history. In 1924, its first intention was for a Ford Motor Company factory. During World War II, the site added 5 massive warehouses to store supplies for soldiers at basic training camps throughout all the southeast. When the Cold War hit, the site’s primary production moved to missile development. Once national threats neutralized, the complex was then sold to a pharmaceutical company. Then in 2017, the 76-acre lot was purchased and opened to the public where 500+ artists, startups, chefs, retail, and cultural festivities now home in this community to express their creativity and collaboration.
Q: How did elements from these new locations translate into your design work?
A: One of the main reasons why I love this industry is because you can truly bring a community together through design. It was a huge inspiration to me to see such a wide range of demographics in one space. There was something for everyone to enjoy. There was a sense of community. Elements from here I can translate into design work would be creating a safe space where communities help each other out instead of a “every-man-for-themselves” mentality. I also admire how they kept many features of the original history while modernizing it for today’s audience.
Q: If you worked remotely while on your trip how & where did you work (desk, cafe, balcony with an ocean view, etc.)?
A: I stopped in Atlanta before going to Charlotte and did work from home. I stayed at my parents’ place, and they set me up in my childhood bedroom, which was strange to be back in. We did not have a second monitor, so my mom brought a huge 50” TV I then connected my laptop to. It was super sweet and throughout my workday she would pop her head in and bring me food. Nothing beats a mother’s love. 😊
Aaren DeHaas, Associate Interior Designer
Q: What was the most compelling design you saw?
A: The most captivating design elements I saw while in Italy were the seamless balance of new and old elements and the intricate details that were used to create such giant marvels. With such a long and rich history there are so many layers to every aspect of the country, everything from its architecture to the customs are influenced by generation after generation of change and growth.
Q: How did elements from these new locations translate into your design work?
A: One thing this trip reminded me of is how important the details truly are in design. The design as a whole will catch people’s eyes and cause intrigue, but it’s the details that are created up close that hold the attention and make things much more exciting and unique. It’s also important to remember to work with what you have. New, cutting-edge design can be exciting but there are so many stunning creations and forms that have been around for centuries, you don’t always have to reinvent the wheel. A place’s history is something to be cherished and celebrated, bringing in elements that speak to the history of your project will only make it that much more special in the end.
Jessica Kirshner, Associate Interior Designer
Q: What was the most compelling design you saw?
A: Chicago is such a fun city to live in, especially as an interior designer. I always stop myself or my friends from admiring the greystones, retro style, gothic revival, etc. To be able to surround yourself with design inspiration every day is a game changer.
Q: How did elements from these new locations translate into your design work?
A: Overall, the architecture in Chicago sets a very different tone than what I’m previously used to in Portland. On any given day you can explore multiple different neighborhoods and see completely different styles. This wide range of architectural styles has begun to heavily influence my personal design style. I can appreciate the historical aspects of building and want to pull those elements into a project while creating a more modern and suitable design that will fit our client’s needs.
Q: If you worked remotely while on your trip how & where did you work (desk, cafe, balcony with an ocean view, etc.)?
A: I am now fully remote working out of my apartment, with AM allowing us to explore a more hybrid approach to our working style this created an easy transition. It doesn’t hurt that I have a gorgeous view of the city from my apartment as well!!
Emily Feicht, Interior Designer
Q: What was the most compelling design you saw?
A: I was really intrigued by the varieties of scale that I saw in Nashville, the lighting design and signage on the main road was incredibly unique, and how the city integrates the new and the old so seamlessly. Also, there is a “stage” everywhere, even at the airport and the botanical gardens, the vignettes of performance space were remarkably interesting.
Q: How did elements from these new locations translate into your design work?
A: Nashville is such a fun and lively place, it is encouraging to see designs that could be considered too kitschy, but this city reminds you if it is bright and entertaining, even over-the-top it has personality. I would like to nickname this the “Dolly Parton approach.” Especially because I went twice to the Dolly Parton-themed bar, and that had personality down to the drink garnishes and the beer taps.
Q: If you worked remotely while on your trip how & where did you work (desk, cafe, balcony with an ocean view, etc.)?
A: Many people outside of the interior design industry are unfamiliar with the opportunity that we get to go on factory tours to tile, furniture, flooring, lighting, etc. manufacturers to learn more about their products. The second part of my trip was focused on Crossville Tile, in Crossville, TN where we learned about their tile manufacturing process and sustainability initiatives. So, while I was not on my laptop, I was out in the field spending time with other designers for continuing education and in an educational environment. These trips are a great way to make connections with designers both in Portland and around the US.
Beth Mahan, Interior Designer
Q: What was the most compelling design you saw?
A: Design?! It was all about the food!! We were staying in Geneva, Switzerland, for the summer, and did a day trip with friends to the north end of the lake where we visited Le Corbusier’s Villa “Le Lac.” It was the summer home he built for his parents, right at the water’s edge; narrow and streamlined with an open floor plan, one of the first examples of ribbon windows, and beautifully framed views. It was extremely innovative and has stood the test of time.
Additionally, we visited the EPFL University campus, a prestigious university in Switzerland, with a campus full of famous architecture. My favorite was the Rolex Learning Center with its cascading design, sweeping over and around the user, through its organic forms and sloped interiors.
Q: How did elements from these new locations translate into your design work?
A: Working in healthcare we don’t have a lot of opportunities to take creative risks, however it’s always important to remember that we can include moments of intrigue and interest. While there isn’t a direct correlation between what we visited and my current design work, the inspiration is always welcome.
Q: If you worked remotely while on your trip how & where did you work (desk, cafe, balcony with an ocean view, etc.)?
A: I worked remotely while we were abroad, based out of my husband’s apartment in Geneva. Luckily, it meant I could set up my workstation and leave it intact, whereas when we travel and work out of hotels it can be laborious to get yourself set up each day and find a good workspace that is not going to leave you with shoulder pain. My recommendation is finding the pillows you need to get yourself at the correct seated height, and I always travel with an external monitor so I can have two screens. Two screens are a must! And there are lots of options for lightweight travel monitors. Otherwise, of course a nice view and a pleasant breeze are a bonus! The other tricky part when you are working and traveling is getting food for the day, so if you can find a hotel with a mini fridge that helps. And then of course identify your favorite croissant and espresso spot.
New Seattle Development Design Review Exemptions
The City Council has amended the land use code to make two important changes to the design review program aimed at encouraging additional low-income housing. The first change permanently exempts low-income housing projects from the Design Review program. The second change provides a new Design Review exemption for projects that meet Mandatory Housing Affordability (MHA) requirements by providing units on site via the Performance Option under the Land Use Code. Projects that opt into the Performance Option can skip MUP and Design Review and proceed directly to Building Permit where land use code compliance will be evaluated concurrently with other review subjects.
Expediated Timelines:
Bypassing Design Review and MUP milestones could yield significant time and cost saving on project delivery.
Schedule comparisons showing how fast the entitlements process can be if MHA units are provided instead of the ‘payment in lieu.’
Calculating the Number of Affordable Housing Units Required to avoid Design Review:
If a project contains commercial space, the area dedicated to affordable units required to satisfy the Performance Option is calculated as a percentage of the overall applicable area in commercial use. If a project contains residential space, the required number of affordable units is calculated as a percentage of the total number of dwelling units in the project. Developments that contain both commercial and residential space will use a combination of both calculation methods.
Performance Amount for Commercial Development:
The net unit area of affordable housing required to comply with Performance Option is outlined in Tables A&B for SMC 23.58B.050. The required square footage set-aside for affordable units varies respectively by zone, MHA suffix (M/M1/M2), and performance area intensity as noted in Map A for SMC 23.58C.050. For most zones, the area of affordable housing required ranges between 5-9% of the applicable commercial floor area.
Performance Amount for Residential Development:
The number of affordable housing units required to comply with Performance Option is outlined in Tables A&B for SMC 23.58C.050. The required percentage set-aside similarly varies respectively by zone, MHA suffix (M/M1/M2), and performance area intensity as noted in Map A for SMC 23.58C.050. For most zones, the number of affordable housing units required ranges between 5-11% of the total number of units to be developed in each structure.
Table from the Seattle municipal code indicating how many units need to be affordable for a project to be exempt from development design review.
Performance Standards for Qualifying Affordable Units:
Duration: Units provided to comply with the Performance Option must remain affordable for 75 years from the date of certificate of occupancy.
Distribution & Comparability: Units provided to satisfy the Performance Option must be generally distributed throughout the structure and be comparable to other units in terms of: Type of dwelling unit such as live-work unit or congregate residence sleeping room; Number and size of bedrooms and bathrooms; Net unit area; Access to amenity areas; Functionality; and Lease term.
Eligibility: Household eligibility varies with unit size and rental date.
At initial occupancy (lease-up), units with a net area of 400 sf or less are eligible to households with incomes up to 40% of AMI. Units with a net area greater than 400 sf are eligible to households with incomes up to 60% of AMI.
Thereafter at annual certification, units with a net area of 400 sf or less are eligible to households with incomes up to 60% of AMI. Units with a net area greater than 400 sf are eligible to households with incomes up to 80% of AMI.
Public Subsidy: Affordable housing units provided to satisfy the requirements of the Performance Option may NOT be used to earn public subsidy such as through the Multifamily Housing Property Tax Exemption (MFTE Program).
Rent Levels: Monthly rents for units with a net area of 400 sf or less, shall not exceed 30% of 40% of AMI. Monthly rents for units with a net area greater than 400 sf, shall not exceed 30% of 60% of AMI. “Monthly rent” must include a utility allowance for heat, gas, electricity, water, sewer, and refuse collection, as well as any recurring fees that are required as a condition of tenancy.
Annual Certification, Third Party Verification: Every year an owner of the rental unit must obtain from each tenant a certification of household size and income. Owners of rental units shall attempt to obtain third party verification whenever possible to substantiate income at each certification, which shall include contacting the individual income source(s) supplied by the household. If written or oral third-party documentation is not available, the owner may accept original documents (pay stubs, W-2, etc.) At the discretion of the Director of Housing, the owner may accept tenant self-certifications after the initial income verification and first annual recertification. The owner shall maintain all certifications and documentation obtained on file for at least six years after they are obtained.
Reporting: Once a year the owner of the rental unit shall submit a written report to the Director of Housing, verified upon oath, demonstrating compliance with Chapter 23.58C. The written report shall state: the occupancy and vacancy of each rental unit, the monthly rent charged for the unit, and the income and size of the household occupying the unit. The Director of Housing may require other documentation to ensure compliance including documentation of rents, copies of tenant certifications, documentation supporting determinations of tenant income including employer’s verification or check stubs, and other documentation necessary to track program outcomes and the demographics of households served. The owner of the rental unit shall pay the Office of Housing an annual fee of $150 per rental unit for the purposes of monitoring compliance with the requirements.
By Jennifer Sobieraj Sanin, Managing Design Principal, and Michael Lama, Project Designer
The Art of Efficiency
Popularized because of their connection to nature and relative abundance of space, garden-style apartments are lower density, low-rise housing complexes that are typified by their green, garden-like surroundings. Through Ankrom Moisan’s experience designing high-quality low-density communities, we’ve found that successful garden-style design is all about striking a balance. There’s an art to creating a community that is highly livable and authentic, yet also efficient and economical. Based upon our expertise with this style of housing, here are our dos and don’ts for creating successful low-density garden-style communities.
Do capitalize on site assets.
Site plans are everything when it comes to designing unique low-density housing. Before any buildings are designed, take note of site features such as topography, open space, noteworthy views, and existing natural resources such as bodies of water or mature trees. Designing a site plan around these features elevates the design of a garden-style apartment community to be authentic to its location, setting the place apart as a destination with its own identity. For example, at Deveraux Glen the site plan intentionally takes advantage of the surrounding green space by orienting the buildings to maximize views. This is apparent in the irregular perimeter, shown below.
Deveraux Glen site plan | Aerial of a neighborhood by Erik Maclean
Do balance the parking.
While parking yield is important, preserving the character of the place is also essential for success. This requires finding a careful balance. Because available parking ratio ultimately determines home yield, and not allowable density, parking drives (pun intended) everything. Efficient footprints like parking must be designed first, with buildings fitting into the site afterwards and conforming to the lot’s parameters based on the home plan. However, that does not mean the parking lot has to be the focal point for a site’s layout. Remember: nobody wants to live in a parking lot. A certain degree of intentionality is required to design a desirable community that has a sense of place and doesn’t just feel like an asphalt lot.
North Ogden masterplan | Garden-style development photo by Maahid
Don’t neglect landscaping.
Use greenery to break up the humdrum of asphalt. Whenever possible, a space of 15 feet between parking and ground-level homes is ideal for garden-style, as it budgets 5 feet for the pedestrian sidewalk and 10 full feet for landscaping. There should also be landscaping between head-in parking stalls. 5 feet is the minimum amount of space recommended, but again, having more room for trees to be planted both screens the car park from above, and improves the quality of the space at ground level. Utilizing landscaping in this way improves the apartment’s sightlines and views for both the ground-floor homes that look towards the parking lot and the upper-story homes looking down on it. While covered parking may improve the visual landscape of a community, taking it a step further with green roofs or alternated landscaping does much more for both the environment and residents. The ultimate goal in garden-style design is to create a place that is as livable as possible to drive absorption, retention, and rent rates.
Club at the Park | Parking lot at The 206
Do consider walkability.
Since garden-style home doors are exterior-facing, the outdoor experience must be carefully considered. Distances between frequently visited areas need to take walkability into account. Remote parking may allow for an increase in home yield but result in a reduction in rent rate. Designers should be very intentional with how far residents will have to walk to get from their cars to their front door, and vice versa. Parking allocation studies need to be done to assign parking stalls to certain buildings and determine whether or not distances and available parking options realistically work. Trash enclosures, too, need to be within a reasonable distance from residential homes and located along a route accessible to trash collection vehicles for removal. By putting forethought into residents’ travel patterns, designers can create a highly livable place.
Meridian Gardens rendering | Kitts Corner rendering
Do enhance ground-level homes.
Ground level living is perhaps the most important design consideration for low density garden-style apartments. There are a handful of ways to enhance first-floor ground-level homes, the most effective being the inclusion of a stoop at the entrance. Stoops help create a sense of defensible space, and resident identity. Ground level homes also benefit from street elements. Streets are characterized by parallel parking and sidewalks, whereas parking lots are based on 90-degree parking, which means that light from cars in parking lots are angled directly into ground-level windows and the amount of land dedicated to the car is the greatest. Ground-level homes often receive the short end of the stick, so giving those homes extra thought can go a long way for improving the resident experience.
Stoops at The Villas at Amberglen West | Ground-level porches at The Arbory
Don’t underestimate the importance of identity.
Develop an encompassing identity for the entire community through a central amenity. As the heart of the place, the amenity building reinforces the character of the site. Surrounding spaces should support that identity through the quality and character of their architecture and interior design. Don’t shortchange design fees here; It’s better to spend up on the club house and economize elsewhere than to forgo the identity established by a central amenity.
Clubhouse at Seasons Apartments and Farmington Reserve | Clubhouse at The 206
These guidelines are only a brief overview of some of the key principles to creating successful garden-style communities. There is a tremendous level of consideration of the specifics of a site when translating these principles into a successful design. What it all essentially comes down to is hiring an architect who understands these design principles and how to apply them to create efficient, high-quality communities. And of course, having beautifully maintained greenery doesn’t hurt, either.
By Don Sowieja, Principal-in-Charge
Defining Our Vision and Values: Part 2
This is part of a series of the origin of Ankrom Moisan’s mission, vision and values. Read Part 1 here.
During the Great Recession we began a decade-long deep dive to define and refine AM’s mission, vision, and values. A diverse mix of leadership and all offices and departments embarked upon the pivotal retreat in 2018. From there, smaller groups met to filter through the stories and uncover our shared values or “Hows”. Along the way, small groups engaged in the Why and How sessions telling stories to show how they were individually connected to the firm’s greater purpose.
According to Simon Sinek’s process of finding your Why, Hows aren’t aspirational. Rather, they are how you behave on your best day, and what you wish to do more of in pursuit of your Why / greater purpose. These action words needed to be grounded in the behaviors that make us great and occur often.
Throughout 2018 a representative group of twelve from the initial retreat kept meeting over and over to sift through all the stories and values both old and new to determine what really represented Ankrom Moisan at our best and the behaviors we most wanted to replicate each day. Each meeting involved telling each other stories that represented the words that were emerging as our How’s. If there weren’t enough stories then the word or value was left behind or merged with another idea that was supported by past examples. There were too many words at first, and our intention was to fine-tune the list until just five values remained. Over time it became evident that in the shared stories were core themes, and these themes became the criteria for defining our values: they ought to represent how to behave, and they must be actionable. We were able to narrow our shared values down to six.
Lead with our heart. Share openly. Embrace change. Have fun with it. Be yourself. Trust.
Jason Roberts, a Managing Design Principal that participated in the How sessions, shares his recollection, “The group word-play exercises and stories were so much fun, there was tons of whiteboard writing, scratching off, editing down, and we’d come back and realize we missed something, and continue to fine-tune it all. And despite the number of people involved, the challenge of defining words and phrases that includes everyone was successful. The results really do speak to how we do our work together.”
The next step was to engage everyone at the firm – how to do that? We came up with multiple ways, from all office meetings to small group discussions. In every meeting the participants would tell two-minute stories to each other, to make connections to our Hows and our Why:
Inspire and empower people to explore beyond the expected.
The meetings included a five-hour deep dive where groups were led through a mini Why retreat, to 1-hour lunchtime activities, to Management Team listening sessions, to fun games like building gingerbread houses that represented one of our Hows. During most of these gatherings people got into groups of six, with President Dave Heater who asked the participants to, “Tell a story about a time you felt inspired to explore beyond the expected.” Then an elected spokesperson would relay their Why or how story back in the larger assembly. The raw reactions of leadership hearing these poignant details was powerful. These shared vignettes solidified our commonalities, broke our hearts open and emphasized how we were a community, and how we inspired one another.
According to Jenna Mogstad, Associate Interior Designer, who participated in a few of the early sessions, the group would go around the room and each person would share an anecdote of how the values applied to their own lives; how AM is living up to the stated mission, purpose, and values. During one round, participants gave examples of how leadership supported them personally, which speaks directly to lead with our heart. Jenna shared that over the course of the time she had been at AM, leadership had supported her through multiple family emergencies. She could tell leadership about these challenges and was always met with compassion, and told to ‘go home, be well, we got this, don’t worry about work’. Her supervisors have been incredibly supportive during these personal challenges. As Jennifer Sobieraj Sanin, Managing Design Principal, affirms, “We care about each other that much.” These powerful stories resonated. We were creating shared connections and experiences that deepened our understanding of AM’s place in the world.
Approaching embrace change, as Jennifer puts it, “We are about listening and solving in a unique way, and we don’t treat the design like a precious thing. When we embrace change, one can solve in different ways, and offer creative alternatives.” On top of that, Jennifer continues, at AM “we’re all a little quirky, and accepting of people’s eccentricities and what makes them awesome.”
Be yourself is a tenet that we encourage because those eccentricities are often what make our designs and work stand out. Jason shares a situation where be yourself shined through in a real way. He once came away from a client meeting bothered by something that the client wanted, thinking, “this is the worst!” It was the sort of thing he couldn’t work with, and with Stewart Ankrom’s blessing he was able to back out of a project that he didn’t believe in. At AM we encourage people to stay true to themselves, and we support one another, especially when it matters the most.
Identifying with share openly, Jason does so in his role as Managing Design Principal, “to not only do design work, but to talk about it and to share with coworkers – the more we share, the better it gets. Isolation can be inefficient, and I think work is best when more people are involved. Have fun with it goes right into that; fun is important to creative work.” Furthermore, “Trust is always important, the need for it goes through all channels, and AM trusts me, so I try to do my best. As a team leader I need to make sure I’m trustworthy – there are always going to be issues, and trust wins the day. The Hows wrap together, they are interdependent, and we must always work at it.” That our Hows have this quality of interdependence speaks to how interconnected we are; our values surfaced through the narratives that we all could relate to. We are all works in progress, and we apply our Hows to continue to improve and grow.
Jenna shares that, “it’s cool to see the people of AM make up our Why and Hows; we are the embodiment of each of these values, each person has an example of an experience that backs that up.” Over time we observed that we tend to go the extra length to hire the people who personify our Why and Hows, that our people match the culture that we have created.
by Kerstyn Smith Olson, Content Coordinator
Ankrom Moisan’s Mission and the Emergence of Our Why: Part 1
This is part of a series on the origin of Ankrom Moisan’s mission and vision, our purpose for doing what we do, and the values by which we work. Read Part 2 here.
During the Great Recession work was very slow, and our founder Stewart Ankrom retired. With time and transitional change, we found ourselves looking inward, contemplating our purpose and what makes us unique. Tom Moisan, a founder and the president, held a fall retreat to better determine what we stand for, and where we wanted to go.
This retreat was the beginning of a more than decade-long journey to capture the collective values that make our firm a great place to work. Tom and seven managing principals met over and over to put words on the wall, defining and refining their deeper meanings, especially: “listening”, “learning, and “empowerment’. From these early sessions, a working list of seven values and our mission (our What) emerged:
We design places where people and communities thrive.
Between 2014 – 2017 we saw high growth, and we were using our values and our mission as a touchstone to orient new employees and attract new clientele. During that time Tom Moisan, our second founder retired, and Dave Heater, Managing Principal of the Seattle office, stepped into the role of President. With the fast and furious growth came the realization that Ankrom Moisan needed to relook at the mission and values and see if they truly communicated the vision and direction of the firm.
Around this time President Dave Heater read the book Find Your Why by Simon Sinek; “As I started reading the book, I got so excited because I realized that it was a process that was based on storytelling. And I thought, ‘This is the perfect process for Ankrom Moisan to uncover what is at our core, what is our driving purpose, and what makes us unique in the world.’”
We began the Why process in 2018, with thirty of us participating in a two-day retreat. We were a mix of leaders, designers, marketing, and accounting staff: a large cross section of the firm. The process began with an emphasis on storytelling and each person defining their own personal WHY for their life. Stories illuminated motivation, inspiration, and perseverance. The Why statement is meant to bring awareness to “why we get out of bed to come to Ankrom Moisan each day”. Rich, meaningful, personal stories were revealed throughout the retreat, and everyone left feeling energized and uplifted.
As one of the leaders participating in the retreat, Jennifer Sobieraj Sanin, Managing Design Principal, marvels that, “it’s incredible that a large group of people sharing stories of experiences at the firm were finding commonalities while crafting the Why. Usually, it takes two years to do anything, and this was successful in two days.” The Why we came away with during that retreat was unanimously agreed upon:
Inspire and empower people to explore beyond the expected.
Nandita Kamath, Associate Architect, has been with us for over a decade, and she participated in the larger listening sessions as well as some of the smaller workshops over the years. She adds another benefit of the sharing and storytelling, “It was great to hear others’ experiences about starting at AM, and what was great about coming into the firm. It gave us a chance to reflect on why we are here, doing what we’re doing. It has been an inclusive experience.”
Among the stories told were general themes of coworkers having each other’s backs, shared memes and uplifting messages while facing stressful deadlines. Having a good time, encouraging each other when needed, and being respectful of each other’s lives show that mutual support and camaraderie really stand out as reliable methods of empowering and inspiring each other. Nandita shares that the Why comes up regularly in her day-to-day work, and though it can be tough to put into practice, mentorship is a great example of putting the Why into play, as the benefits of mentorship, ideally, can go both ways. It is an ongoing opportunity to have an introspective look at how we operate.
Jennifer says that to inspire and empower as a leader is more top-of-mind, and that it’s about making sure you play to people’s strengths, ensuring that they are in a place to succeed, and finding ways to remove obstacles for more confidence and autonomy as needed. And on the client-facing side of things, “it’s often about encouraging your clients to not ‘rinse and repeat’. Let’s try something new, a little different, out of the box.”
Our Why continues to resonate, and is present in our everyday work, while interacting with our clients and our coworkers. We are pushed to go further and be better by living by the mission and the Why we have defined for ourselves.
by Kerstyn Smith Olson, Content Coordinator
An Interview with the Oregon Chapter’s 2022-2023 IIDA President, Clare Goddard
I sat down with Clare Goddard, now Past President of the IIDA Oregon Chapter to hear about her reflections on the 2022-2023 Board year.
Q: What has been the most rewarding part about being IIDA President?
A: I am going to miss the chapter leader conferences. There’s something so powerful about connecting with other IIDA leaders across the region and the US and being able to commiserate or learn from them (or just make new friends). Even though you don’t get a weekend, I always come back feeling excited to tackle a new challenge.
For my term as President, I think the most rewarding part was being a catalyst for change in how the board operates. Having the board willing to not continue with the status quo and embrace change was exciting; not only because it lifted a huge weight off my shoulders, but I feel I was able to make my mark on the IIDA Oregon chapter.
I also credit IIDA with keeping me sane and connected when we were all remote – especially during lockdown. Being a part of IIDA and having an outlet outside of work helped to fill my cup and to build my network. I am truly so grateful to be part of this design community.
Q: What would be your best tip for balancing or prioritizing IIDA and work, life, etc.?
A: I’ve always had a very clear division between my work and my home life, and those boundaries really helped me in my presidency as well. I had to be aware of my To Do List- I had to get detailed and ask myself what I can accomplish today. What can I realistically accomplish this week? And how am I going to divide that up?
I also set strict hours for myself – capping Ankrom work at 40 (no overtime) and trying to do IIDA work after dinner or on the weekends. I really had to focus on prioritizing and stick to those priorities.
I think there were sometimes when there was not always the balance that I would have liked between work, IIDA and personal life. In the end though, I was able to find that harmony – and harmony to me is such a better word than balance because balance to me is like one side is always winning and there is more effort in just making them equal. Harmony means that you’ve found some way to make both your personal and your professional life work together and neither one is weighted.
I was also incredibly lucky in my presidency to be able to work 100% remotely from home. That has also allowed me to be more flexible and to be better able to create that harmony. Flexibility is key- being able to make my schedule work for myself.
Q: What has been the most challenging experience during your presidency?
A: It was the first six months of my presidency before I took a step back and asked the question “why”. Why did we operate the way we operated?
At that time, I was so overwhelmed and felt like I was letting everyone in my life down because I was stretched so thin and felt like I was not making a difference – that I was just trying to keep my head above water. I was just going from event to event, from meeting to meeting and not really accomplishing anything. And then I just had this moment where I realized, I was the president and could make a change to improve how we operated and the president’s role in general. That I could change it, and that I needed to change it. I immediately felt a sense of calm and empowerment. How can we make the Presidency better, how can we make the Directors’ positions better? Giving everyone – including me – a sense of agency to give back to our design community in a more thoughtful way.
Q: What have you learned while being the IIDA President, skills or experiences, that transfer to your work or have helped you grow in your role here at Ankrom and then specifically on our Workplace team?
A: The biggest thing being IIDA President has helped me with is delegation. I realized that I could lean more on my team and that I do not have to do it all. I also got to use my business degree – so reusing a skill that had been gathering dust – since running an IIDA chapter is like running a small business. In running that small business and planning multiple events, I was also able to practice my project management skills.
The other skill I got to work on was networking and relationship management. As IIDA President – attending both local and national events – I am the face of interior design for the state of Oregon (as our mission statement says). Therefore, when I am at these events, I need to network and act accordingly to make sure that I’m supporting sponsor relations, board member relations, and in general making sure I am representing the organization to the best of my abilities. And I think that’s directly applicable to my role at Ankrom, that when I am at work events or gatherings, I am a representative for Ankrom.
Q: How are you, your partner, and your dog going to unwind after finishing this year?
A: We have already taken and planned a few trips to get more quality time together! We took our girl Millie (dog daughter) on her first camping trip a few weeks ago – Millie even SUP’d for the first time. And then in October after the Design Excellence Awards are done, Jacob (partner) and I booked a week trip to Sedona, AZ. We haven’t been on a long trip since I became President, so we’re going to take a helicopter tour of the Grand Canyon, go hiking, mountain biking, go to a spa, enjoy some wineries, and eat some yummy food.
Also, since I will now have free time, Jacob bought me ceramics lessons at a local pottery studio. I am excited to pretend I am on The Great Pottery Throw Down!
Thank you, Clare, for an amazing year- I’ve loved watching you be the President with such grace and honesty, both as a colleague and as an IIDA board member!
Clare Goddard, Senior Associate Interior Designer
Emily Feicht, Interior Designer
Discussing Pride with Dave Heater
AM President Dave Heater talks to Dani Murphy about Pride.
An Interactive Timeline of Ankrom Moisan’s History
In celebration of Ankrom Moisan’s 40th anniversary this year, we look back and reflect upon the firm’s explosive growth, gathering the most significant and noteworthy projects and moments from AM’s history and culture. The result of all our hard work of digging, interviewing, and assembling information is an immersive, interactive timeline of milestones.
Take a walk down memory lane, reminisce, and celebrate 40 incredible years of Ankrom Moisan exploring beyond the expected. For the best experience, use Google Chrome on a desktop computer to view the timeline. If trouble scrolling is experienced, use arrow keys to navigate the milestones.
Graphic Design by Filo Canseco.
Research and Copy by Jack Cochran and Mackenzie Gilstrap.