2023 has been a big year for Matt Janssen. With his youngest leaving for college, it was the first year both of his kids were out of the house. What’s more, they both moved into student housing projects that Ankrom Moisan designed.
Matt, a Design Principal at AM, recently sat down and talked to us about what it was like to view these projects from a fresh, and intimate, perspective—as a parent of a resident.
Q: Over the summer you moved your son into Union on Broadway. What was that experience like?
A: Walking into an Ankrom Moisan project I’ve worked on is always special, but this visit was especially meaningful. As we entered Union on Broadway, I remember we gave each other anxious looks. Here he was, a University of Oregon freshman who had just been given a job on the Duck football team and was now moving out of the house to live alone for the first time in his life. He was nervous. I was even more nervous.
Union on Broadway
Q: What were you thinking then?
A: I recall thinking about all the aspects of the design that I hoped he would get to enjoy. As we walked through the amenity space on the twelfth floor, I wondered if he had brought a swimsuit to use the hot tub after his long days at Autzen Stadium. As I watched him get settled in his new studio apartment, I noticed his anxiety quickly being replaced by excitement, and I knew this was the perfect place for him to begin his next chapter.
Matt and his son at Union on Broadway
Q: And just a few months later your eldest moved into The Standard at Seattle. That was a significant project for you, wasn’t it?
A: Yes. I started designing The Standard at Seattle, the largest project of my architectural career, in the fall of 2018. A new client, Landmark Properties, had asked AM to design a comprehensive student housing community in Seattle’s U-District, next to the University of Washington. It was a really exciting opportunity.
Q: What was it like to not only see it completed but to also get to move one of your children into the community?
A: Almost exactly five years after starting the project, I got to walk through the heart of the project—an urban mid-block pedestrian corridor that weaves between the twin 25-story towers—with my eldest. That was a special moment. I had seen that view of the project so many times before, but only through virtual reality glasses in our office.
The Standard at Seattle
This is their last year at the University of Washington and their first time living off campus. A myriad of people helped us get everything up to the apartment and I remember after they left we all just looked at each other. “This place is incredible!” That made me smile and feel good that this was going to be the perfect ending to a wonderful University of Washington experience.
Matt and his family at The Standard at Seattle
By Matt Janssen, Design Principal
Defining Our Vision and Values: Part 2
This is part of a series of the origin of Ankrom Moisan’s mission, vision and values. Read Part 1 here.
During the Great Recession we began a decade-long deep dive to define and refine AM’s mission, vision, and values. A diverse mix of leadership and all offices and departments embarked upon the pivotal retreat in 2018. From there, smaller groups met to filter through the stories and uncover our shared values or “Hows”. Along the way, small groups engaged in the Why and How sessions telling stories to show how they were individually connected to the firm’s greater purpose.
According to Simon Sinek’s process of finding your Why, Hows aren’t aspirational. Rather, they are how you behave on your best day, and what you wish to do more of in pursuit of your Why / greater purpose. These action words needed to be grounded in the behaviors that make us great and occur often.
Throughout 2018 a representative group of twelve from the initial retreat kept meeting over and over to sift through all the stories and values both old and new to determine what really represented Ankrom Moisan at our best and the behaviors we most wanted to replicate each day. Each meeting involved telling each other stories that represented the words that were emerging as our How’s. If there weren’t enough stories then the word or value was left behind or merged with another idea that was supported by past examples. There were too many words at first, and our intention was to fine-tune the list until just five values remained. Over time it became evident that in the shared stories were core themes, and these themes became the criteria for defining our values: they ought to represent how to behave, and they must be actionable. We were able to narrow our shared values down to six.
Lead with our heart. Share openly. Embrace change. Have fun with it. Be yourself. Trust.
Jason Roberts, a Managing Design Principal that participated in the How sessions, shares his recollection, “The group word-play exercises and stories were so much fun, there was tons of whiteboard writing, scratching off, editing down, and we’d come back and realize we missed something, and continue to fine-tune it all. And despite the number of people involved, the challenge of defining words and phrases that includes everyone was successful. The results really do speak to how we do our work together.”
The next step was to engage everyone at the firm – how to do that? We came up with multiple ways, from all office meetings to small group discussions. In every meeting the participants would tell two-minute stories to each other, to make connections to our Hows and our Why:
Inspire and empower people to explore beyond the expected.
The meetings included a five-hour deep dive where groups were led through a mini Why retreat, to 1-hour lunchtime activities, to Management Team listening sessions, to fun games like building gingerbread houses that represented one of our Hows. During most of these gatherings people got into groups of six, with President Dave Heater who asked the participants to, “Tell a story about a time you felt inspired to explore beyond the expected.” Then an elected spokesperson would relay their Why or how story back in the larger assembly. The raw reactions of leadership hearing these poignant details was powerful. These shared vignettes solidified our commonalities, broke our hearts open and emphasized how we were a community, and how we inspired one another.
According to Jenna Mogstad, Associate Interior Designer, who participated in a few of the early sessions, the group would go around the room and each person would share an anecdote of how the values applied to their own lives; how AM is living up to the stated mission, purpose, and values. During one round, participants gave examples of how leadership supported them personally, which speaks directly to lead with our heart. Jenna shared that over the course of the time she had been at AM, leadership had supported her through multiple family emergencies. She could tell leadership about these challenges and was always met with compassion, and told to ‘go home, be well, we got this, don’t worry about work’. Her supervisors have been incredibly supportive during these personal challenges. As Jennifer Sobieraj Sanin, Managing Design Principal, affirms, “We care about each other that much.” These powerful stories resonated. We were creating shared connections and experiences that deepened our understanding of AM’s place in the world.
Approaching embrace change, as Jennifer puts it, “We are about listening and solving in a unique way, and we don’t treat the design like a precious thing. When we embrace change, one can solve in different ways, and offer creative alternatives.” On top of that, Jennifer continues, at AM “we’re all a little quirky, and accepting of people’s eccentricities and what makes them awesome.”
Be yourself is a tenet that we encourage because those eccentricities are often what make our designs and work stand out. Jason shares a situation where be yourself shined through in a real way. He once came away from a client meeting bothered by something that the client wanted, thinking, “this is the worst!” It was the sort of thing he couldn’t work with, and with Stewart Ankrom’s blessing he was able to back out of a project that he didn’t believe in. At AM we encourage people to stay true to themselves, and we support one another, especially when it matters the most.
Identifying with share openly, Jason does so in his role as Managing Design Principal, “to not only do design work, but to talk about it and to share with coworkers – the more we share, the better it gets. Isolation can be inefficient, and I think work is best when more people are involved. Have fun with it goes right into that; fun is important to creative work.” Furthermore, “Trust is always important, the need for it goes through all channels, and AM trusts me, so I try to do my best. As a team leader I need to make sure I’m trustworthy – there are always going to be issues, and trust wins the day. The Hows wrap together, they are interdependent, and we must always work at it.” That our Hows have this quality of interdependence speaks to how interconnected we are; our values surfaced through the narratives that we all could relate to. We are all works in progress, and we apply our Hows to continue to improve and grow.
Jenna shares that, “it’s cool to see the people of AM make up our Why and Hows; we are the embodiment of each of these values, each person has an example of an experience that backs that up.” Over time we observed that we tend to go the extra length to hire the people who personify our Why and Hows, that our people match the culture that we have created.
by Kerstyn Smith Olson, Content Coordinator
Ankrom Moisan’s Mission and the Emergence of Our Why: Part 1
This is part of a series on the origin of Ankrom Moisan’s mission and vision, our purpose for doing what we do, and the values by which we work. Read Part 2 here.
During the Great Recession work was very slow, and our founder Stewart Ankrom retired. With time and transitional change, we found ourselves looking inward, contemplating our purpose and what makes us unique. Tom Moisan, a founder and the president, held a fall retreat to better determine what we stand for, and where we wanted to go.
This retreat was the beginning of a more than decade-long journey to capture the collective values that make our firm a great place to work. Tom and seven managing principals met over and over to put words on the wall, defining and refining their deeper meanings, especially: “listening”, “learning, and “empowerment’. From these early sessions, a working list of seven values and our mission (our What) emerged:
We design places where people and communities thrive.
Between 2014 – 2017 we saw high growth, and we were using our values and our mission as a touchstone to orient new employees and attract new clientele. During that time Tom Moisan, our second founder retired, and Dave Heater, Managing Principal of the Seattle office, stepped into the role of President. With the fast and furious growth came the realization that Ankrom Moisan needed to relook at the mission and values and see if they truly communicated the vision and direction of the firm.
Around this time President Dave Heater read the book Find Your Why by Simon Sinek; “As I started reading the book, I got so excited because I realized that it was a process that was based on storytelling. And I thought, ‘This is the perfect process for Ankrom Moisan to uncover what is at our core, what is our driving purpose, and what makes us unique in the world.’”
We began the Why process in 2018, with thirty of us participating in a two-day retreat. We were a mix of leaders, designers, marketing, and accounting staff: a large cross section of the firm. The process began with an emphasis on storytelling and each person defining their own personal WHY for their life. Stories illuminated motivation, inspiration, and perseverance. The Why statement is meant to bring awareness to “why we get out of bed to come to Ankrom Moisan each day”. Rich, meaningful, personal stories were revealed throughout the retreat, and everyone left feeling energized and uplifted.
As one of the leaders participating in the retreat, Jennifer Sobieraj Sanin, Managing Design Principal, marvels that, “it’s incredible that a large group of people sharing stories of experiences at the firm were finding commonalities while crafting the Why. Usually, it takes two years to do anything, and this was successful in two days.” The Why we came away with during that retreat was unanimously agreed upon:
Inspire and empower people to explore beyond the expected.
Nandita Kamath, Associate Architect, has been with us for over a decade, and she participated in the larger listening sessions as well as some of the smaller workshops over the years. She adds another benefit of the sharing and storytelling, “It was great to hear others’ experiences about starting at AM, and what was great about coming into the firm. It gave us a chance to reflect on why we are here, doing what we’re doing. It has been an inclusive experience.”
Among the stories told were general themes of coworkers having each other’s backs, shared memes and uplifting messages while facing stressful deadlines. Having a good time, encouraging each other when needed, and being respectful of each other’s lives show that mutual support and camaraderie really stand out as reliable methods of empowering and inspiring each other. Nandita shares that the Why comes up regularly in her day-to-day work, and though it can be tough to put into practice, mentorship is a great example of putting the Why into play, as the benefits of mentorship, ideally, can go both ways. It is an ongoing opportunity to have an introspective look at how we operate.
Jennifer says that to inspire and empower as a leader is more top-of-mind, and that it’s about making sure you play to people’s strengths, ensuring that they are in a place to succeed, and finding ways to remove obstacles for more confidence and autonomy as needed. And on the client-facing side of things, “it’s often about encouraging your clients to not ‘rinse and repeat’. Let’s try something new, a little different, out of the box.”
Our Why continues to resonate, and is present in our everyday work, while interacting with our clients and our coworkers. We are pushed to go further and be better by living by the mission and the Why we have defined for ourselves.
by Kerstyn Smith Olson, Content Coordinator
An Interview with the Oregon Chapter’s 2022-2023 IIDA President, Clare Goddard
I sat down with Clare Goddard, now Past President of the IIDA Oregon Chapter to hear about her reflections on the 2022-2023 Board year.
Q: What has been the most rewarding part about being IIDA President?
A: I am going to miss the chapter leader conferences. There’s something so powerful about connecting with other IIDA leaders across the region and the US and being able to commiserate or learn from them (or just make new friends). Even though you don’t get a weekend, I always come back feeling excited to tackle a new challenge.
For my term as President, I think the most rewarding part was being a catalyst for change in how the board operates. Having the board willing to not continue with the status quo and embrace change was exciting; not only because it lifted a huge weight off my shoulders, but I feel I was able to make my mark on the IIDA Oregon chapter.
I also credit IIDA with keeping me sane and connected when we were all remote – especially during lockdown. Being a part of IIDA and having an outlet outside of work helped to fill my cup and to build my network. I am truly so grateful to be part of this design community.
Q: What would be your best tip for balancing or prioritizing IIDA and work, life, etc.?
A: I’ve always had a very clear division between my work and my home life, and those boundaries really helped me in my presidency as well. I had to be aware of my To Do List- I had to get detailed and ask myself what I can accomplish today. What can I realistically accomplish this week? And how am I going to divide that up?
I also set strict hours for myself – capping Ankrom work at 40 (no overtime) and trying to do IIDA work after dinner or on the weekends. I really had to focus on prioritizing and stick to those priorities.
I think there were sometimes when there was not always the balance that I would have liked between work, IIDA and personal life. In the end though, I was able to find that harmony – and harmony to me is such a better word than balance because balance to me is like one side is always winning and there is more effort in just making them equal. Harmony means that you’ve found some way to make both your personal and your professional life work together and neither one is weighted.
I was also incredibly lucky in my presidency to be able to work 100% remotely from home. That has also allowed me to be more flexible and to be better able to create that harmony. Flexibility is key- being able to make my schedule work for myself.
Q: What has been the most challenging experience during your presidency?
A: It was the first six months of my presidency before I took a step back and asked the question “why”. Why did we operate the way we operated?
At that time, I was so overwhelmed and felt like I was letting everyone in my life down because I was stretched so thin and felt like I was not making a difference – that I was just trying to keep my head above water. I was just going from event to event, from meeting to meeting and not really accomplishing anything. And then I just had this moment where I realized, I was the president and could make a change to improve how we operated and the president’s role in general. That I could change it, and that I needed to change it. I immediately felt a sense of calm and empowerment. How can we make the Presidency better, how can we make the Directors’ positions better? Giving everyone – including me – a sense of agency to give back to our design community in a more thoughtful way.
Q: What have you learned while being the IIDA President, skills or experiences, that transfer to your work or have helped you grow in your role here at Ankrom and then specifically on our Workplace team?
A: The biggest thing being IIDA President has helped me with is delegation. I realized that I could lean more on my team and that I do not have to do it all. I also got to use my business degree – so reusing a skill that had been gathering dust – since running an IIDA chapter is like running a small business. In running that small business and planning multiple events, I was also able to practice my project management skills.
The other skill I got to work on was networking and relationship management. As IIDA President – attending both local and national events – I am the face of interior design for the state of Oregon (as our mission statement says). Therefore, when I am at these events, I need to network and act accordingly to make sure that I’m supporting sponsor relations, board member relations, and in general making sure I am representing the organization to the best of my abilities. And I think that’s directly applicable to my role at Ankrom, that when I am at work events or gatherings, I am a representative for Ankrom.
Q: How are you, your partner, and your dog going to unwind after finishing this year?
A: We have already taken and planned a few trips to get more quality time together! We took our girl Millie (dog daughter) on her first camping trip a few weeks ago – Millie even SUP’d for the first time. And then in October after the Design Excellence Awards are done, Jacob (partner) and I booked a week trip to Sedona, AZ. We haven’t been on a long trip since I became President, so we’re going to take a helicopter tour of the Grand Canyon, go hiking, mountain biking, go to a spa, enjoy some wineries, and eat some yummy food.
Also, since I will now have free time, Jacob bought me ceramics lessons at a local pottery studio. I am excited to pretend I am on The Great Pottery Throw Down!
Thank you, Clare, for an amazing year- I’ve loved watching you be the President with such grace and honesty, both as a colleague and as an IIDA board member!
Clare Goddard, Senior Associate Interior Designer
Emily Feicht, Interior Designer
Getting Involved in the Interior Design Industry
Three members of our interiors department, Roberta Pennington, Clare Goddard and Jessica Kirshner, discuss their experience with the International Interior Design Association (IIDA) and how their involvement in the organization has propelled their professional careers.
Left to right: Jessica Kirshner, Maddy Gorman, Clare Goddard, Roberta Pennington, and Jenna Mogstad at an IIDA event
Q: What’s your experience with IIDA? How were you involved?
Roberta: I have been an IIDA member since graduating (the second time) in 2001. My first event was an awards breakfast at the Governor Hotel in PDX also in 2001; I didn’t know anyone, but the Members were super friendly and welcoming.
I attended MANY events consequently then stepped up my volunteer time to the Board in 2009. I dove into the President Elect role during a time when Members, including myself, did not have jobs. IIDA gave me the stability and connection I was missing during the year I was unemployed.
After my Presidency, I stayed on as a Chapter Advisor and most recently came back to serve on the Board with the Advocacy team. I’ve been involved in one way or another with finding legal recognition for commercial interior design in Oregon since 2003, and I want to continue to be a part of the momentum gaining speed nationally. It’s an exciting time for interior designers on the legal front.
Clare: I have been involved on the board for a little under 5 years (started October of 2018) first as the VP of Communications and then moved into President-Elect/President/Past President roles.
Jessica: I started with IIDA in college, I was on the student board as the fundraising chair. Once I graduated and was hired on full time at AM, I joined the Oregon Chapter Board as the Director of Social Media and I have held this position for the past 2 years.
Q: How did membership in IIDA benefit you professionally?
Roberta: Networking! I can go anywhere locally and nationally, and a complete network of design leaders are available to tap.
I became much more active during the Recession in 2009 when I stepped up to be President-Elect. The network of people on the Board were instrumental in getting my name to the top of a list of persons to hire when firms were not hiring. I’m very grateful to this group.
I also got to know women in the profession who were and still are my mentors and friends. Their experiences showed me having a child does not mean the end of my career. Women don’t have to “act like a man” to be taken serious. Speaking my mind does not make me a “bitch.” AND: I’m a very entertaining public speaker. Very liberating.
Clare: Prior to joining the board (and when I was in San Diego), I credit IIDA with connecting me to potential employers and creating a sense of community in a city where I knew no one. Joining the board here in Oregon has greatly improved my leadership and delegation skills. It has also helped me to create a sense of community here in Portland, beyond AM. I consider it a privilege to have served this design community on the board in helping to be the face of interior design for the state of Oregon. Being part of the board, in any capacity, is how I give back to the profession that I am so passionate about.
Jessica: I have been able to attend countless events that have both inspired me and helped me professionally. These ranged from forums to socials. Each event hitting on a different and important topic in our industry. It has also been a great networking opportunity that has allowed me to connect with people I wouldn’t have met otherwise.
Q: What’s your most memorable moment from your time in IIDA?
Roberta: A standing ovation at the Annual Celebration 2010 at Ziba. I delivered my incoming President speech. I wasn’t sure I was coming in with the right message; that being “We’re not dead; we will get thru this Recession somehow.” When the room of people stood up, clapped, and cheered, I knew I was going to be okay. The CEO of IIDA National was there and told me she would never go on after me again. A real head-swelling moment.
Clare: That has to be the CLCs (Chapter Leaders Conferences) held in Chicago and regionally. I love getting to connect with leaders from other chapters across the US! It was amazing to learn from others and to make new friends. The CLCs will be what I miss the most post-presidency.
Jessica: I don’t necessarily have a specific moment but getting to serve on board with such amazing people has been so motivating. It’s helped me to grow in so many ways. I’m so thankful to have been on the board.
Q: How did AM support your involvement?
Roberta: In my Board involvement, AM has reimbursed annual dues as well as allocated time for volunteering. My current role as VP of Advocacy means I’m spending time meeting with committees, legislators, consultants, and peers often. I can keep my PTO for actual vacation time.
AM has also been an annual sponsor to the Chapter every year an employee has served on the Board. That sponsorship is instrumental in keeping the Chapter going.
Leadership has also written letters to legislators during recent pushes for legal recognition of interior design. This small act shows the value AM places on my education, experience, the NCIDQ, and what I bring to the table as a commercial interior designer.
Clare: AM is one of the more supportive firms in the state. They not only encourage employees to be on the board, but back up that support by paying for IIDA membership and providing 2 paid hours per week for board tasks for those serving on the board. I count myself very lucky to have such a supportive firm.
Also, I think because of that support, Ankrom has had consistently the highest number of people serving on the board (this past year, there were five AM’ers on the board). We always joke that House Ankrom is taking over. Additionally, not only has AM supported individual board members, but they have also lent us the office for multiple board retreats and board events.
Jessica: AM was completely supportive throughout my time on the board, as well as everyone else in the interiors department who was on the board. The interiors leadership team encouraged us to attend IIDA meetings and events and would even show up to events in support.
Discussing Pride with Dave Heater
AM President Dave Heater talks to Dani Murphy about Pride.
Get to Know Our Student Housing Leaders
Two of our Student Housing studio leaders, Alissa Brandt and Matt Janssen, give us insight into the unique joys and challenges of designing student housing. They touch on Gen Z expectations, trend forecasting, sources of inspiration and what’s next for student housing.
Alissa Brandt, Interior Designer, VP of Interiors
Q: What do you like best about designing student housing?
A: This particular market is always evolving based on what is happening in the world and how these influences affect them personally. The research is fascinating; students’ wants and needs are highly reflective of the current economic trends, environmental challenges, and social justice structure of their communities. They are pushing back on the status quo and are committed to making a difference for themselves and for others. They demand sustainability, are financially savvy and want real authentic design, not products that mimic the real thing and they are so open–minded and fluid.
Verve Bloomington
Q: What’s something that has you excited about future work in this sector? What trends are you seeing?
A: Design remains on the cusp of what is next. Gen Z doesn’t want what everyone else has, they want what comes next. They are clever and creative and so multi-experiential.Designing for Gen Z requires you to consider all of the possible ways different people may do the same thing and tailor a design to allow each person to embrace spaces as their own. It is about creating opportunities for connection, engaged active behavior, solo thoughtful work, and everything in between for EACH person. One size does not fit all, and their lifestyles require flexibility be built into their environment. Wellness is a major consideration in designing for Gen Z. This generation prioritizes the need to take care of themselves, they crave access to nature, and they think about their health holistically not just physical wellness, but emotional, spiritual, and psychological well-being are all equally important.
Q: What’s uniquely challenging about designing student housing?
A: The obvious answer is timing. Everything revolves around the opening date. You simply don’t have any flexibly in delivering this product as students have signed contracts and school is starting, but that is more logistics and process.
The more interesting challenges are understanding what students wants are specific to the University location. What drew them to this particular college/university? You have to dig in, research, and understand the regional and local context in order to find ways to celebrate those, while also being mindful to not over commit to this as a concept as not everyone finds the same idea appealing.
The other fun challenge is staying relevant and up to date on trends, what does the demographic want and expect right now? And even more important, anticipating how these desires will morph over the next 2-3 years while the project is in design and construction. There is a delicate balance between being trendy and being relevant. That is the job of the designer to decipher and implement and anticipate the future needs and wants of the residents.
Union on Broadway
Q: What inspires you?
A: Creating spaces where students begin the next phase of their life. This is the first time many are away from home, family and friends and there is uncertainty but there is also tremendous excitement around what the future might bring and what opportunities they will find. Many will have experiences that they look back on for many years. This time in their lives shapes who they become. They develop lifelong friendships and find their own voice. It is really important to me that the design we provide elevates the experience these students have. Connection to the community, the university and to each other are so important to having a successful experience and we, as designers, have the opportunity to design these opportunities into these buildings. We research trends, demographics and psychographics so that we can provide spaces that are experiential, flexible and adaptable to the ever-changing needs of the residents. We get to consider all the types of people and personalities that will use the space and work to create design solutions that appeal to everyone. We always aim to create spaces that evoke emotion and feeling while also making them feel safe and secure.
Matt Janssen, Architect, Design Principal
Q: What do you like best about designing student housing?
A: Designing a building which becomes “home” for someone leaving their family for the first time, or living in their own apartment for the first time off campus, while they pursue an education which will change their life forever, is invigorating. It is exciting to imagine the effect a place or space you design will have on student success and on an overall campus community.
Q: What’s something that has you excited about future work in this sector? What trends are you seeing?
A: There are two areas which I am very excited about right now: the effect design can have on student wellness, both mental and physical, and the ability for design, and the design process, to open up and create an environment of community inclusion and a sense of belonging wherein all are heard, all are seen, and all are appreciated for who they are and what they bring to the table. The developments in green technologies, including mass timber systems and the inclusion of biophilia in student housing, is exciting especially when thinking about student wellness.
Cadence
Q: What’s a memorable moment from your career?
A: When the Cadence first opened, seeing the two buildings greet us coming into downtown Tucson surrounded by the new streetcar, bikes, and pedestrian activity, it was exciting to see the realization of everyone’s hard work to bring this vibrant, mixed-use, urban experience to this gateway location. That being said, the opportunity for my daughter to move into The Standard at Seattle this upcoming fall is going to be quite memorable. Having her live in a building I designed is both exciting and nerve-wracking.
The Standard at Seattle
Q: What’s uniquely challenging about designing student housing?
A: Universities run on an annual schedule which does not change. As a result, projects must open on time and ready to go, typically by fall term. This creates an environment wherein decisions must be made quickly and efficiently. Being able to pivot, strategize, and problem solve when change happens is invigorating. Communicating with multiple stakeholders to understand everyone’s point of view, what their needs are, and how we can symbiotically mesh the various uses (residential, learning, offices, amenities, …) into a singular, holistic design which helps support student success is as rewarding as architecture gets for me.
Q: What interesting changes have you seen in this sector over the years?
A: It is exciting to see conversations of community and pedestrian activity be more of a topic of discussion rather than automobile parking. More and more, the design of alternative means of transportation in and around campuses, and how student housing ties into and supports those systems, will be critical now and in the coming years.
Vi Hilbert Hall at Seattle University
Want to get to know more of the Student Housing Team? Learn about Jason Jones and Cindy Schaumberg here.
An Interactive Timeline of Ankrom Moisan’s History
In celebration of Ankrom Moisan’s 40th anniversary this year, we look back and reflect upon the firm’s explosive growth, gathering the most significant and noteworthy projects and moments from AM’s history and culture. The result of all our hard work of digging, interviewing, and assembling information is an immersive, interactive timeline of milestones.
Take a walk down memory lane, reminisce, and celebrate 40 incredible years of Ankrom Moisan exploring beyond the expected. For the best experience, use Google Chrome on a desktop computer to view the timeline. If trouble scrolling is experienced, use arrow keys to navigate the milestones.
Graphic Design by Filo Canseco.
Research and Copy by Jack Cochran and Mackenzie Gilstrap.
Meet Our New Materials Library Coordinator
Tell us a little bit about yourself. What’s your professional experience? What are you passionate about?
I have always been in design one way or another my whole life. Starting out my career at a design firm in Corona Del Mar, CA. I mostly worked on model homes for large builders in northern and southern California. Moved back to Seattle and spent many years working at Nordstrom as a fashion coordinator, producing fashion shows and trend forecasting for in the northwest and southwest region. Returning to my roots, I started an interior design business which I focused on private residential design in 2019. I am a service-oriented person with a passion for making people and surrounds feel welcoming and beautiful. It’s important to me that I’m resourcing from the best reps in the industry to provide quality products to our architects and designers at AM.
What’s most exciting about your new role? What impact do you hope to have?
I’ve been working from home over the last few years and really missing the energy of being around creative people. It’s invigorating for me to be a part of a prestigious group of designers and architects at Ankrom Moisan. I hope I can have a positive impact on the Seattle materials library by becoming a trusted resource among all the groups here at Ankrom Moisan.
What are some materials you consider particularly relevant right now?
Mindful materials. Thoughtfulness in how and where products are manufactured, the life cycle of the material and how it effects not only the environment in production but also the end user’s environment.
Product innovations post-pandemic. Touchless technology in kitchens, stylish wallpaper with anti-bacterial and anti-viral properties, switchable privacy film for windows or glass partitions for interior spaces instead of blinds or curtains. There are too many innovations to list!
How do you curate a materials library that can support the variety of project types AM does (from urban living to healthcare)?
It’s a dynamic balance. The most critical element is open communication with the design team and knowledge of the resources available, both digitally and locally. It helps to know which product types the designers want at their fingertips in the library and which ones they can order online or through a rep and can be delivered quickly. It’s important to be responsive, flexible, and open to changing it up as needs evolve.
How do the materials needs differ between project types?
There are several factors that play into this, and it touches on everything from codes and standards to end user needs to project material goals. The requirements for flooring in a healthcare setting are going to be different from those in a hotel or a workplace lobby. The furniture and finishes we select for a senior living project need to be safe and comfortable for seniors and that often looks different from what we select for a student living project.
Any products or design trends that you’re currently into?
Quiet Luxury. Approachable luxury design with a focus on a mixture of contrast textiles like leather, boucle, wool, mohair, linen, and silks in hushed warm tones and ambient light. This creates an environment not only visually pleasing and alive but also tactile.
Curves. Juxtapose the squareness of a building or room, curved furniture is making a strong presence in design. A throwback to the 70’s but in updated fabrication and colors, the soft rounded and comfortable edges are a new way to add drama and ergonomics to a space.
Rian MacLeod, Materials Library Coordinator
How Architects are using Artificial Intelligence in the Design Process
Revolutions in digital tools and technology are rapidly changing the landscape of many different industries across the globe. One of the latest innovations in digital technology is the widespread use of Artificial Intelligence, or AI. Two Ankrom Moisan architects, Michael Great and Ramin Rezvani – Director of Design Strategy and Senior Project Designer, respectively – have recently begun to incorporate AI software into their design process, receiving encouraging results.
Before the advent of Artificial Intelligence software, precedent images sourced from Pinterest or similar could be used to establish the initial aesthetic direction of a project. Because not every feature of an image would be relevant for a certain project, these images were often cropped and/or collaged together, leading to unnecessary confusion if clients became attached to specific features in precedent images that were never intended to be a part of the final design. AI-generated images have the potential to circumvent that issue, providing inspiration imagery that is specific to a particular place, project, client and design.
Example of an AI-generated precedent image.
Recently, Michael and Ramin have been using AI to create precedent imagery for their projects. In their experience, renderings created by AI software such as Midjourney assist in streamlining the design process and ensuring that clients are on the same page as designers when it comes to project design and direction.
For many, Artificial Intelligence still represents an enigmatic, complicated technology of the future, reserved for the plots of science fiction movies. However, recent developments in technology have made AI and its uses more widespread and accessible than ever. To explain how AI can be utilized to generate unique outcomes and facilitate a cohesive design language for a project, Michael and Ramin sat down to answer some questions about how Midjourney is integrated into the projects they work on and to dispel common misconceptions about the technology.
Michael and Ramin together in the Portland office.
Q: When did you begin incorporating AI into your approach to project design? Why was this something you decided to do?
Michael:
Our adoption of AI software has aligned with the technology’s continual improvement. Initially when we started experimenting with architectural imagery, it was giving us broad stroke building concept imagery. These were by no means a “design” but it got Ramin and I thinking, ‘Oh, this technology might be evolving to a place where we could utilize it more in the design process, let’s trial this a bit and see what we can get out of it.’
Part of my interest there is that historically architects have used precedent imagery to describe things that don’t exist yet, or to get clients aligned to what the design intent might be? Language doesn’t often get us to a full understanding. So, I think architects have always used imagery, whether that’s precedent imagery or rough sketches to just get alignment about the direction of a project aesthetically. Both Ramin and I have always thought it was strange that in this process you are often using existing buildings to convey new ideas. I think the advantage of using Midjourney and AI is that we can accomplish the same general task of conceptual alignment but show clients unique imagery that is specific to their project, place and aesthetic.
Ramin:
We just started playing around with Midjourney when it came out. It was really exciting and interesting, and we had no idea what it was, or what it could do, or how powerful it was the first couple of times we were testing it out. Then we tried to make it do something specific, and that’s where it started getting fascinating, because it’s potentially a huge shortcut for certain things- especially with generating concept imagery.
We kind of hit a wall with a project where we wanted to be able to quickly visually convey something that didn’t exist. We had some loose ideas influenced by some projects that only exist at a completely different scale than what we were looking at. We thought ‘let’s see if we can figure out how to combine all of these ideas and generate imagery to illustrate to the client where we are going with this.’ Through that process, getting imagery close to what we were trying to do was mind-blowing.
Final project design renders created by Michael and Ramin that were influenced by AI imagery.
Q: Ramin, you’ve said that AI is “like a paintbrush or any creative tool, you just need to figure out how to use it,” and Michael, that “it’s a language. You have to learn it, just like any software.” How did you both go about learning to use these tools, and how long did it take you to learn the language, so-to-speak?
Michael:
I don’t know how far we actually are on that journey, and I think we have a long way to go. There are a ton of resources out there, though, in terms of helping you learn the language through prompt editing. But this is moving so fast that there is now software that will do your prompts for you. You can just add in a few descriptive words, and it’ll fill in the rest, writing it in the way that the AI software wants to see it. Every time you use it, the more you use it, you learn something about what the output is. The more trial and error you go through, the faster you get at getting to an image you can use.
You have to think differently about the words you are using to get the imagery desired. It’s a shift in how you think since you have to use fewer words to get your idea across. You must be specific and pointed while still giving the software enough information. From that standpoint, I feel like the faster you can get your mind into that mode of thinking, the better off you will be as AI continues to develop, because the premise of utilizing language to direct output will only accelerate from here.
What we all have to adapt to and learn is how to use language to describe what we want machines to do. But even that is probably a couple years from being obsolete. There seems to be an updated version of Midjourney every month that’s substantially better than the last. Even since we last talked, they’ve come out with reverse-prompt capability. So instead of putting a text prompt and getting an image, you can do the opposite, dropping in an image and getting a prompt. By doing so you can start to understand the language in reverse because you’re dropping in an image and the AI is telling you what it sees in text.
Ramin:
I’ve been using it a lot, trying to figure out how to create very specific imagery. Like Michael said, it’s a lot of trial and error. To be able to get usable images, it has definitely required a shift in the way that I think due to the way that the prompts work. I’ve been approaching it almost like a science experiment, changing the prompts slightly with each iteration to see what I get back visually with each update. But also, it’s not like you can master it because it’s changing so rapidly. The next versions will likely have a completely different interface, so the way that you write prompts will likely change too.
Q: Can you walk me through the typical steps of using Midjourney to create precedent imagery?
Michael:
The process right now that we’ve been utilizing is that we’re trying to plug it in to an existing process. On a lot of our projects, we start by charette-ing and brainstorming, trying to develop a cohesive concept. AI software like Midjourney increases the speed at which we can reach solutions, because we’re not all going in different design directions.
What we’ve tried to do initially is take the guiding design principles for a project and feed those words into the AI to see what kind of visual representation it would create with our initial thoughts. So again, trying to accelerate the process a bit and get to visuals through words that we’ve already talked about or discussed to create alignment on design direction. As the technology evolves, there will be other ways for us to utilize it, maybe in final renderings, for instance. But right now, I think coming up with precedent imagery is the best use of it.
Visual breakdown of how guiding design principles and text prompts are used to generate new precedent imagery renderings with AI software.
Q: [You’ve] said that clients often don’t know what to make of design renderings when they learn that they were created by AI. What are some common misconceptions or misunderstandings about Artificial Intelligence that you’ve encountered since you began using it?
Michael:
The most common misconception that Ramin and I have run into is that the AI-created images are just precedent imagery pulled from the internet. You have to explain that it’s not a search engine, it’s not finding an existing image on the web. Often, I have to describe what it does in shorthand for people to understand it.
Ramin:
One of the things I noticed right away was people asking ‘doesn’t this take the creative process out of architecture now that you have this image designed by AI?’ At least for the time being, I don’t feel that way. As a design team, you still have to generate the foundational ideas and coax the AI to output something that aligns with your goals and vision. It’s a quick way to get the team on the same page and discover interesting emergent qualities from concept intersections that you may not have discovered on your own. In our current workflow AI produced visuals are intended to draw from and quickly study a whole bunch of different ideas to curate the most interesting aspects of each, based on what we asked the software to do.
Q: Do you have any fears surrounding the use of AI or the rate at which it is evolving, a la Terminator’s Skynet?
Michael:
Like any new technology, it absolutely has the ability to be used in various ways. I mean, there’s no way around that. I think there’s many applications of AI that could be negative, primarily in terms of its ability to manipulate people. But in terms of what we do, there’s not much risk if you understand it’s just one tool out of many that we can use. It’s not like Midjourney will actually produce architecture. It produces ideas that a designer still has to understand, edit, and synthesize into a project’s end design.
Ramin:
It’s hard to tell right now what is going to change and how much it will change. I’m definitely concerned about it, not just for the field of architecture, but for humans. In general, I feel like no technology has advanced this quickly before and it will continue to accelerate. There are just so many unknowns but I’m sure we will quickly see AI implementation in daily life. I think that we’ll know a lot more in the next five years or so.
AI process design results, highlighting the Midjourney-generated concept renderings that Michael and Ramin synthesized and incorporated into the initial massing render for a project.
Q: With the rapid speed at which AI changes and evolves, how do you envision the future of AI as it relates to architecture? What about the future of architecture as it relates to AI?
Michael:
I think that AI continues a theme that has remained consistent throughout the last 100 years in terms of how architecture utilizes technology. Usually, it’s used to speed up the design process. One thing about architecture that’s so different from a lot of other professions is that it still relies on artistry, but there’s always a ‘hurry-up’ type of attitude, we are often pushed to develop designs and drawings faster and faster because of project economics. So, we’re always looking for tools to speed up the process. In addition, architecture is a broad profession. There are people doing wildly different things in the profession their whole career, and I think that could get streamlined.
Outside of Midjourney, there’s a whole slew of AI implementations using other design and construction software that’s meant to speed up how fast we can produce a construction set with fewer people. I think inevitably, that’s where architecture has always gone. 100 years ago, it took 40 people in a room, drawing a set for a high-rise tower by hand. I think in the future, a 40-story tower can probably be designed and drawn by two people. Eventually, the industry will get to a point where one or two people can accomplish that same task in half the time it takes now.
I would say that right now, as designers, we are not spending enough time understanding the place, the people using the building, and the environment surrounding a project. We’re rushing through a lot of those elements to get projects built, so I think where you end up by incorporating AI into that process is more thoughtful buildings, because we don’t have to spend as much time crossing the T’s and dotting the I’s. We can actually think about the project and the building rather than drawing it, and to me, that’s pretty exciting. Architecture can’t do anything but get better through this process. I don’t think anything gets worse. It just gets better.
Ramin:
In my mind, there’s no doubt that any areas of inefficiency in the architectural process right now, some of which will be resolved using AI. It’s going to accelerate and amplify the amount that an individual can do by themselves, so I think it’ll take fewer people to do the same amount of work.
I think it will allow us to study way more aspects of a project quickly and, like Michael said, make projects significantly better by understanding more of the site’s parameters. It feels like an amplification to me now, but who knows what will happen in six months?
AI-rendered precedent imagery from other projects.
Compared to other Pacific Northwest architecture firms, Ankrom Moisan is a pacesetter in terms of integrating Artificial Intelligence and other digital tools. Few competitors use AI, if at all. International firms, though, tend to use AI software for design-based research. However you cut it, the digital tools of imagined sci-fi futures are closer than it seems, and may, in fact, already be here. It’s a massive paradigm shift that will take some time to get used to, but the good news is that when the AI overlords take over, we will already know how to deal with them.
By Jack Cochran, Marketing Coordinator