Brand

Working the future through the present.

We create movement through belief.

The scale of architecture, the intimacy of interiors, the mutability of images: Everything speaks in its own language. Some shout. Some whisper. But all environments express the beliefs of those who made them. Our work expresses these beliefs. Engaging as design partners with our clients across all project phases, using our tools of brand identity, visual and environmental graphics, messaging, contextual and user research, wayfinding, art installations, and more, we help clarify organizational values and set operational programs in motion. We help create movement through space and movement in souls.

We find desire through behavior.

Expressed through people's visible behaviors are their underlying emotional, cultural, and psychological motivations. To meet their needs, we read people's behaviors to understand how and why they behave the way they do. By tying human needs to strategic goals across the entirety of our clients' environments, we do more than amplify business outcomes through beautiful, practical, long-lived brands. We translate intent into experiences. We help create enduring places where people feel welcomed, understood, and uplifted.

In 2014, it was time for us to reimagine our workplace and leave the confined spec office we had outgrown over 26 years. So we partnered with developer Gerding Edlen to build 38 Davis on a vacant urban site in Portland’s Old Town Chinatown District. It would be the district’s first ground-up construction in over a decade and one of the first buildings in the world certified by the Leadership in Energy and Environmental Design (LEED) v4 rating program. Part office, part classroom, part home, and part retail, 38 Davis is a six-story mid-rise that does more. It paved a clearer code path for mass timber buildings in Portland. It gives 13 low-income households a healthy, transit-connected home. It saves 202,800 gallons of water every year. And it gives us a home base that’s purely us.

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