Harder Mechanical, located in Portland’s historic Elliott neighborhood, with its brick buildings and traditional 20th Century homes, has a five-generation legacy to uphold. They’ve passed down the business for eight decades, and they plan to continue.
Our brand design for the company centers on this idea of longevity, history, and simple, classic aesthetics. While they’re cutting edge in their approach to construction, they’re old-fashioned in their commitment to quality, durable materials. Every decade, they reinvent how they work. They once did millwork. Today, they use high-tech process manufacturing across a range of materials.
To honor Harder’s constant reinvention and lineage, we incorporate historic photos that showcase their long-standing tradition of expert craftsmanship. Outside, subtle yet robust, an illuminated metal sign lights with the name “Harder.” Our interior and exterior graphic expressions and materials are strong and traditionally masculine; our entire design language speaks to longevity, built with durable, timeless materials for people who know what they’re doing and where they’re going.