Willamette View, founded in 1955, is a licensed continuing care retirement community (CCRC) located on 27 acres beside the Willamette River, just south of Portland, OR. Over decades of serving aging populations, their campus organically grew into a complex, interconnected network of care facilities, residential units, internal private streets, parking areas, and pedestrian pathways. But this growth lacked cohesion, with visitors and residents alike having trouble navigating the campus. Willamette View needed more focused, functional navigation and wayfinding, and they wanted to better reflect their surrounding residential environment while reinforcing their brand identity. To solve these issues, Ankrom Moisan created a comprehensive design that aligns buildings of different functions, from different eras. We developed and deployed singular, coherent brand elements and gestures throughout Willamette View’s campus, clarifying circulation and destination with a widely accessible, easy-to-understand design language. Now, anyone on campus, from first-time visitors to longtime residents, ride-share and delivery drivers, staff, or healthcare providers, is guided, reassured, and engaged. We crafted each moment to deliver the most functional utility and branded emotion, grounding people as they move through Willamette View.