Park Fifth revitalizes LA’s urban landscape with a timeless, luxurious design. Developed with MacFarlane Partners, this 25-story tower blends housing and retail, capturing the legacy of Pershing Square while offering high-end living for LA professionals. The building’s full-height marquee and floor-to-ceiling windows echo the grandeur of the former Philharmonic Auditorium, with a custom granite slab honoring the historic site. Inside, sculpture-like finishes and curated materials elevate both the amenity spaces and residences. By collaborating with the City of Los Angeles, we redefined the 240-foot height restriction, creating an innovative 360-degree rooftop amenity with panoramic views, a pool, bar, lounge, and fitness area. This sets a precedent for future high-rises in the city. The experience at Park Fifth is cohesive and luxurious, beginning with the boutique lobby’s intimate scale and discreet concierge service. Thoughtfully selected materials, like wood veneers and stone, bring texture and artistry to the space, with Venetian plaster panels and lighting recalling the building’s exterior design. On the third floor, a lush amenity courtyard provides seamless indoor/outdoor flow, featuring a clubhouse, lounge, fireplace, and garden-like retreat. At the rooftop, residents enjoy a glass-enclosed gym, a 60-foot zero-edge pool, and a hospitality-inspired lounge. The deck, with cabanas, hot tub, barbecue stations, and dining areas, is the ultimate space to relax and socialize, offering panoramic views of LA. Park Fifth blends historic charm with modern luxury, creating a dynamic living experience in the heart of downtown LA.