Park Fifth revitalizes LA’s urban landscape with a timeless, curated living experience. Developed with MacFarlane Partners, this 25-story luxury tower blends housing and retail, capturing the legacy of Pershing Square while offering residents access to high design. The building’s full-height marquee and floor-to-ceiling windows reference the grandeur of the former Philharmonic Auditorium, while a custom laser-cut granite slab at the base honors the site’s rich history. Inside, sculptural finishes define refined amenity spaces and elegant residences. Park Fifth integrates urban living expertise, 3D modeling technology, and historical research. Through collaboration with the City of Los Angeles, we successfully appealed to redefine the city’s 240-foot height limit, allowing for a stunning rooftop amenity with panoramic views, a pool, lounge, bar, and fitness area—an innovation that set a precedent for future high-rises. The design draws from the energy of Pershing Square and nearby transit corridors. The wide south-facing facade blends vertical and horizontal elements, creating a balanced composition that draws the eye upward. At street level, stone references the area’s historic buildings, giving way to modern metal and glass above. A key innovation came with the redesign of the rooftop. By relocating mechanical systems, we created an additional floor of leasable space. The rooftop offers luxurious outdoor spaces, including a west-facing pool deck with cabanas and an outdoor fireplace at the apex of the marquee. Targeting LEED Gold, Park Fifth incorporates sustainable features such as wastewater collection and rainwater harvesting, reducing water use by 35% annually. An underground parking garage provides easy access to the building. With thoughtful design, technical innovation, and historical respect, Park Fifth reimagines Pershing Square for a new generation of Angelenos.