Integrating fully with our Interior Design colleagues, we reimagined Aspect’s experience through the concept of biological neural networks: the metaphor that defines this new creative mixed-use space. From the moment visitors enter this ground-level space, moving past the lenticular art installation near the doorway, our design expresses interconnectedness and movement. Gold and brass graphical highlights represent sparks: the literal electrical sparks that make up our thoughts. Intersecting lines represent connection. We took organic forms and pushed them further, melding them with the forms of digital technology into a circuit board concept. Our custom drawings, painting, and composite pieces express the depth, emotion, and richness of life as living as simultaneously independent, yet interconnected people. The design vocabulary in Aspect lets us tell these bigger brand narratives that ties each space together and encourage interaction, camaraderie, relaxation. Every design and branded element expresses movement: The outside art installation moves with the viewer. All the graphics and interior design sparkle in gold. Inspirational graphics complement the new lighting. The digital Cube at the center comes alive with sound. Speaking of, when SteelWave shared their original plan for a four-sided cube of 172” screens above the bar, we realized opportunities all around us for screen content. Whereas a video or image loop would’ve been simple, those inert ideas wouldn’t capture the essence of the space or fully take advantage of the large screen array. So we instead explored generative art that reacts to sound, adding an endlessly changing visual layer to the center of the room, and collaborated with designer Patrik Huebner to bring the Cube to life. Now, visitors to Aspect can let themselves be hypnotized by abstracted digital forms, dancing across these four screens and shifting as the sound rises and falls. At night, the Cube is visible from the sidewalk, expressing the warmth and movement of the bar inside. Bold yet intimate, flexible and high-tech yet designed for connections, Aspect’s lounge gives people what they can’t get in their tenant suites. It’s designed to be unforgettable.