Inspired by its rich history, our design concept for Trademark combines kinetic motion, contrast, and reflection to create an experience of effortless living and contextual luxury. Drawing from Art Deco style and the legacy of train travel, we infuse the space with elegance and dynamic energy, resulting in a luxurious living experience. Trademark’s façade plays with the historical style of downtown Los Angeles, using natural materials like concrete and zinc to relate to the site’s legacy as a transit hub. Backlit bronze elements illuminate the street façade, creating a marquee-like effect that adds richness and prominence to the building. Ground-floor retail spaces and stoops on Olive Street invite interaction with the neighborhood, bringing vibrancy and pedestrian life to the streetscape. The building’s design also embraces its historical roots with a square façade reminiscent of a vintage streetcar, using zinc and concrete materials to achieve a simple, yet innovative look. The backlit bronze features evoke classic marquees, connecting Trademark with the neighborhood’s entertainment-era history while setting a new standard for future high-quality developments. Through efficient design, Trademark increased its apartment count from 615 to 660 units—without exceeding the floor area ratio (FAR) limit. By reconfiguring the garage structure and reducing its area by one-third, we maintained the same number of parking spaces, ultimately delivering more square footage, more leasable units, and a stronger market position for our client.