Converted from a Holiday Inn hotel to a residential apartment complex, The Mod at Midtown leans into the mid-century modern design style established by its past. The structure's facelift leverages as much of the existing space as possible, unifying the building as a place that remains competitive in new markets. It's got a new spin, but it still harkens back to the retro aesthetics of the late 60's. Utilizing strategic efficiencies within the renovation process to contain costs, expedite construction, and complete the project in a sustainable fashion, the project team embraced the existing structure, room layouts, and utilities of the Holiday Inn to turn the old, run-down hotel into an affordable-by-design residential project in a desirable area. Standing out as the only construction in the area with splashes of color, gradient cladding defines and differentiates The Mod at Midtown as a modern, yet eclectic, place to live. The façade is broken up in a way that creates unique perspectives and a larger design element that is visible from the street. Opportunities for branding collateral via large panels for murals and signage adorn the exterior of the structure, connecting the building to the thriving art scene and local Sacramento landmark Graffiti Alley.