The George tower is a key element of the 5M Development, transforming San Francisco’s historic Chronicle Site at 5th and Mission. As one of the city’s largest housing projects, this 21-story high-rise blends bold design with functionality, creating 302 residential units and amenities for a socially conscious, tech-driven community in SoMa. Our design harmonizes with the evolving neighborhood while anticipating its future growth. SoMa is a unique mix of diverse cultures—home to a vibrant Filipino-American community, major tech firms, and cultural institutions. The George’s architecture reflects this complexity, balancing authenticity with modernity. By integrating interior and exterior elements, we created a seamless connection between The George and its surroundings. The tower’s design emphasizes the human scale, respecting the site's history while preparing it for future development. At street level, the base features textured terra-cotta and copper accents, while the upper floors incorporate variegated metal panels, drawing the eye upward and adding visual interest. The concept of "gradients" guides our design, celebrating the imperfections and natural aging of materials. Copper, rust-inspired colors, and weathered metals form a dynamic, evolving facade. This blend of craftsmanship and contemporary materials elevates the neighborhood’s design, creating a building that feels both timeless and forward-thinking. The George is more than a residential tower—it’s a reflection of SoMa’s diverse identity and an architectural vision that honors the past while shaping the future.