Marriott was seeking to tap a younger generation of guests with their new boutique hotel brand, Moxy. Following their successful launch in Europe, we partnered with a bold developer to bring Moxy to Seattle’s booming South Lake Union neighborhood. We designed angled bay windows to give people a glimpse of what’s up and down the street of this bustling tech neighborhood, offering an additional nook to each standard room. A see-and-be-seen lively bar welcomes guests, and every room is designed to accommodate the brand’s signature furniture. Moxy South Lake Union integrates a fresh approach to the guest experience with authentic Seattle spirit, integrating technology, self-service design, and bold style along the way.