Redmond, Washington, home of the Microsoft campus, is a growing tech hub east of Seattle attracting a steady influx of suburban visitors and traveling tech workers. Responding to these diverse guests, the owner asked Ankrom Moisan to design a dual brand hotel – a concept new to the hospitality industry at the time. The Aloft is known for its lively social scene and innovative music programming at the W XYZ bar and the Re:mix lounge. Gray stone tile, composite wood panels, patterned metal, and colorful cement panels lend an upbeat, electric vibe to the space. With one managing group for both hotels, shared building systems and back-of-house functions promote operating efficiency along with a harmonious, landscaped central courtyard, shared pool, gym, and meeting center.