Located at the intersection of San Francisco’s vibrant Hayes Valley, the Market Street corridor, and the Mission District, 1 Franklin is a luxury mid-rise condominium that seamlessly integrates into its eclectic urban community. By extending the scale and architectural language of Market Street—one of the city’s most iconic thoroughfares—into an intimate, eight-story building, we were able to create a home that complements the neighborhood without overwhelming it. Central to this design philosophy was the understanding that 1 Franklin, positioned in the heart of the city, didn’t require over-the-top amenities. The city itself was the greatest asset, providing residents with unparalleled access to restaurants, cultural experiences, entertainment, and social spaces.
While many luxury condominiums demand attention, 1 Franklin takes a quieter, more refined approach. Its contemporary design is defined by complementary color palettes, fiber-cement exteriors, and sleek, simple detailing—like the porcelain tilework at the building’s base and the wood-veneer rain screen panels. This understated aesthetic allows 1 Franklin to stand out as a sophisticated, well-scaled place to live while still blending seamlessly with the surrounding architecture.
The success of 1 Franklin’s design was rooted in strong community engagement from the outset. Our team worked closely with neighborhood groups, property owners, and local business owners to integrate the building into the urban fabric. This collaborative effort not only helped refine the project’s scale and detailing but also expedited its development, ultimately resulting in a quick, efficient build at a low cost, despite the challenges of a down economy.
1 Franklin encourages residents to engage with their vibrant neighborhood, offering units with flexible layouts that cater to a range of living situations, from roommates to mixed families. Large bay windows capture the iconic San Francisco aesthetic, while private decks extend living spaces outdoors. A secluded courtyard on the second floor provides a peaceful retreat, and a spacious, landscaped rooftop deck serves as a gathering place for residents to host events or enjoy the outdoors.
Ironically, the site where 1 Franklin now stands was once a parking lot, but today it exemplifies San Francisco’s demand for denser housing in urban areas. With secure bike parking and no extra space for cars, 1 Franklin was fully rented within 30 days of completion—proving that smart, design-forward urban living can meet the needs of the city’s ever-growing population.
