Balancing Swagelok’s existing brand with the regional look and feel of the Pacific Northwest, new signs and graphics were developed for both the interior and exterior of their new Milwaukie location. Utilizing Swagelok’s established brand Blue Pantone color, an exterior sign displays their logo and greets employees and visitors alike as they arrive on the property. The signs on the exterior of the building itself embrace a Brutalist design, utilizing thick lettering and wrapping around the corner of the building to establish an impressive visual weight and presence. The text is lifted four inches to give it more dimension, a consideration that is emphasized in the sun when the sign’s shadow makes it appear even bolder. Creating balance within the office’s entrance, another sign depicting Swagelok’s logo is posted above the doorway, shifted to the left to offset the very right-leaning visual balance of the doorway and frame. The “g” in Swagelok drops down, hanging off the sign to add an extra dimension to the entryway, with the canopy above the sign providing the opportunity for it to be illuminated at night. Within the building, branding and wayfinding take center stage. As the first visual seen as someone enters the space, a logo sign mirrors the exterior signage, this time using chrome finishes, LEDs, and the sign’s distance from the wall to play with light instead of shadow. Maintaining the sophisticated atmosphere that was brought over from other Swagelok offices, elements of the Pacific Northwest’s outdoorsy aesthetic are added to the space through wall graphics that show the course of the Columbia River in Swagelok’s signature blue, linking the brand with the region in a very subtle, yet harmonious and professional, way.